Back
May 19, 2023 • 3 mins read
Do you need to write a press release, but have no clue what key things should be mentioned? Have a read and by the end, you will know exactly what to include!
A press release? Sure thing! Think of it as a shout-out to journalists, bloggers, and any other media folks. It’s like you’re saying, “Hey, I’ve got something cool going on!” It could be about anything newsworthy like launching a new product, opening a new store, hosting an event, or even a big change in the company’s leadership.
As a matter of fact, a press release is a neat little package of information that tells the who, what, when, where, why, and how of your news. This is designed to make the journalist’s life easier by giving them almost everything they need to write a story about your news. It’s like you’re serving them a ready-to-cook meal; they just need to add their own spices and it’s good to go!
In essence, a press release is your chance to grab the media’s attention and say, “Hey, check this out, it’s pretty cool!”
The headline of your press release must tell all. What is the exciting news you are sharing? An example may be “Vampr drops newest Academy Course covering all things Press!”. From the headline alone, you should have an idea of what is coming. Next, you will dive right into the juicy news. Tell the reader about your project and why it is exciting. Maybe it is the first of its kind? Is it a new type of music? Is it a huge personal achievement? Why should we be excited about this?
Tell them a bit about yourself, where you are from, your experience in the industry, what drove you to make this project, etc. Now is the time to name-drop! Were there any people involved in your project worth mentioning? This could be another musician you collaborated with or perhaps even your designer for the album cover. If they are important, include their name!
Be sure to tell any backstory or meaningful insights about your project in order to evoke emotion and connect with the reader. In contrast, how is your project different from the next emerging musicians? Why is it special? You need to convince the reader that it is special enough for them to want to share it with others via their press outlets.
Make sure you explain what the music is like so people have an idea of what they will hear. You can do this by talking about your musical inspirations and listing artists who you sound like. This starts to form an expectation in the reader’s mind. For this reason, if they love any of the bigger artists you’ve mentioned, you may have already struck a chord of interest in their minds.
This one might seem obvious… but given that you are sending a press release about your music, make sure you include a clickable link to your music. The reader needs to listen to your track to make sure it is suitable for their audience. Don’t make the rookie mistake of forgetting that link or sending them to a link that they don’t have permission to access.
In order to pique the interest of the reader, having striking imagery is certainly only going to help. If the press outlet decides to run your press release, you need to have high-res press shots for them to include online. Low-res imagery is an immediate turn-off. Equally important, be sure to include color images over black and white images. Press outlets prefer color as it is more eye-catching.
By the same token, be sure that these images are easily accessible for the reader and that they have full permission to download them.
Want to know what else you might need for your release? Check out our Vampr Academy Content Creation Course >> HERE
In the competitive world of music, talent alone is no longer enough to stand out. While making great music is vital, building a strong brand identity is equally important—especially for independent artists. Your brand is more than just a logo or a look; it’s the story, values, and image you project to the world. It […]
Releasing music is one of the most exciting yet challenging aspects of being an artist. Simply dropping your tracks without a plan won’t get the results you’re hoping for, especially in today’s saturated music industry. A well-thought-out release strategy can help you maximize your impact, reach new fans, and build long-term success. This guide will […]
Every musician and songwriter knows the frustration of staring at a blank page or playing the same chords over and over, only to find that inspiration just isn’t striking. Writer’s block and musical burnout are common challenges that even the most seasoned artists face. But while these creative slumps can be disheartening, they’re not insurmountable. […]
Navigating the world of music royalties can be a daunting task for emerging artists. With terms like mechanical royalties, performance royalties, and synchronization rights floating around, it’s easy to feel overwhelmed. However, understanding music royalties is crucial for ensuring you get paid for your work. This guide will break down the essentials and what every […]
In a world where millions of songs are released every year, standing out as a musician can feel like an overwhelming challenge. Yet, the most successful artists have one thing in common: a unique musical identity. Developing your own sound isn’t just about what instruments you use or the genre you fall into—it’s about expressing […]
In today’s music industry, independent artists have more tools at their disposal than ever before to promote their music and build a fanbase—all without the backing of a major label. However, with so many options available, it can be overwhelming to know where to start. This guide will walk you through some of the most […]
