How to Write a Press Release That Gets Your Music Noticed

A step-by-step guide to crafting a professional press release for your next single, EP, or tour.

Press releases are a powerful tool for grabbing the attention of journalists, bloggers, and industry professionals. Whether you’re promoting a new single, announcing an EP, or sharing tour dates, a well-written press release can help you stand out and get your music in front of the right audience. Here’s how to craft a press release that gets noticed.

1. Understand the Purpose of a Press Release

A press release is your way of sharing important news with the media in a clear, concise, and compelling format. The goal is to provide all the essential information in a way that makes it easy for journalists to cover your story.

What a Press Release Can Do:

• Announce new music or tours.
• Highlight significant milestones, like awards or collaborations.
• Share behind-the-scenes insights to spark interest.

💡 Pro Tip: Keep your audience in mind. Journalists are looking for stories their readers will care about, so make your announcement newsworthy.

2. Start Your Press Release with a Strong Headline

Your headline is the first thing journalists will see, so make it attention-grabbing and informative.

Tips for a Great Headline:

• Be Specific: Include the key details, like the name of your release or event.
• Keep It Short: Aim for 10-12 words.
• Highlight the Hook: What makes this announcement unique or exciting?

💡 Example: “Indie Rocker [Your Name] Releases Genre-Bending New EP, Echoes in Time”

3. Write an Engaging Opening Paragraph

Your opening paragraph should answer the who, what, when, where, and why of your announcement.

Include:

• Who You Are: A brief description of your act or band.
• What You’re Announcing: New music, a tour, or another key update.
• Why It Matters: Explain why this news is exciting or relevant.

💡 Example: “Rising indie artist [Your Name] is set to release their highly anticipated new EP, Echoes in Time, on [release date]. The five-track collection explores themes of resilience and growth, blending haunting melodies with lush, cinematic production.”

4. Your Press Release Needs Supporting Details

Expand on your announcement with more context to give journalists a complete picture.

Key Details to Include:

• For Music Releases:
  • Tracklist or standout songs.
  • Collaborators or producers.
  • Streaming or purchase links.
• For Tours:
  • Tour dates and locations.
  • Ticket availability and purchase links.

💡 Pro Tip: Include quotes from yourself or collaborators to add a personal touch. Example: “This EP is a reflection of my journey over the past year,” says [Your Name]. “Each song tells a piece of that story.”

5. Format Your Press Release Professionally

A clear, professional format makes your press release easier to read and more likely to be used.

Standard Format:

• Headline: Centered at the top in bold.
• Subheadline (Optional): A one-sentence summary of your announcement.
• Body Text: Organized into short paragraphs with the key details.
• Contact Information: Your email, phone number, and website.
• Boilerplate: A brief bio about you or your band at the end.

💡 Pro Tip: Use a simple, readable font like Arial or Times New Roman, and keep your release to one page.

6. Include Links and Media in Your Press Release

Make it easy for journalists to access your music, images, and additional information.

What to Link:

• Your Music: Spotify, Bandcamp, or SoundCloud links.
• Press Photos: High-resolution images in a downloadable format.
• Social Media Profiles: So they can tag you in their coverage.

💡 Pro Tip: Create a press kit with all your materials in one place, like a Google Drive folder or a dedicated page on your website.

7. End with a Call to Action

Close your press release by telling journalists exactly what to do next.

Examples of CTAs:

• “Stream the new single here: [link].”
• “Contact [Your Email] for interview requests or additional information.”
• “For press passes to the tour, email [Your Contact Info].”

💡 Pro Tip: Keep your call to action clear and concise, and ensure your contact info is easy to find.

8. Proofread Before Sending

Errors can make your press release look unprofessional. Take time to review and edit your work.

Check for:

• Typos and grammatical errors.
• Accurate dates, names, and links.
• A logical flow of information.

💡 Pro Tip: Have a friend or bandmate review your press release for a fresh perspective.

9. Distribute Your Press Release Effectively

Once your press release is ready, it’s time to get it in front of the right people.

How to Distribute:

• Email Directly: Research music journalists, bloggers, and radio hosts who cover your genre.
• Use Press Distribution Services: Platforms like SubmitHub, PR Newswire, or MusoSoup can help you reach a wider audience.
• Share on Social Media: Post your announcement to your channels and tag relevant media outlets.

💡 Pro Tip: Personalize your emails to each recipient to increase your chances of a response.

10. Follow Up Without Being Pushy

If you don’t hear back right away, it’s okay to follow up politely after a week or two.

What to Say:

• Thank them for their time and interest.
• Remind them about your announcement.
• Offer additional materials or information if needed.

💡 Pro Tip: Keep follow-ups short and professional to avoid being perceived as pushy.

A well-crafted press release can make all the difference in getting your music noticed by the media. By being clear, professional, and newsworthy, you’ll increase your chances of coverage and build stronger connections with journalists and industry professionals.

Take the time to perfect your press release – it’s an investment in your music’s future! 🎶

About Vampr

Vampr is the ultimate music networking app designed to help you connect with musicians and grow your career. As a leading music industry network, Vampr makes it easy to find music collaborators, join a band, or even find a jam partner. Whether you’re searching for band members or looking to expand your music community platform, this app for musicians streamlines music collaboration like never before. Ready to take your music to the next level? Start networking and create something amazing today!

Vampr makes online music collaboration effortless, helping you find a beatmaker, hire a music arranger, or work with a sound engineer all in one place. Whether you’re looking to find a composer, collaborate with EDM producers, or find a hip hop producer, this platform connects you with the right talent for remote music production. Need professional mixing? Vampr also helps you find a mixing and mastering service and find musicians for recording – so you can bring your music to life with ease.

Vampr is the go-to platform to get work as a musician and find paid music gigs – whether you’re looking for music jobs near me or remote music jobs you can do from anywhere. From landing paid gigs as a musician to securing opportunities to work as a session musician, Vampr connects you with the right people. Need industry support? You can also find a music manager or hire a music manager to help grow your career. Plus, if you’re looking to find a band to join, Vampr makes it easy to connect and start making music today!

Vampr is the ultimate indie musician networking platform, making it easy to find rock musicians, connect with EDM producers, or collaborate on pop music. Whether you’re looking to find hip-hop artists, connect with country songwriters, or find jazz musicians, Vampr helps you build the right creative team. Need to hire classical musicians, find metal band members, or work with electronic music producers?

Vampr is the place to discover and collaborate with talented artists across all genres!

See why Vampr is the #1 app for music industry collaboration and networking