How are you attracting new fans to your band? Are you connecting with your community? Have you found great collaborators to help promote your band? There is an endless stream of content out there competing for people’s attention, and new bands can be challenged to break through and build a fanbase from scratch. One of the best ways to get people to listen to your band is to show up authentically in the spaces your potential audiences are already spending time and connect with them and share music. Whether you already have a marketing plan or you’re just now setting up your own first social media account, these five tips will help you to cultivate an audience and create a long term strategic marketing plan. This is our guide on how to build a fanbase and possibly get 1000 fans in 90 days!

Identify Fans

Your first step toward growing an adoring fanbase is figuring out who might be interested in your music. Is there another band you love who has had a big influence on your music? Are there online communities based around the specific genre of music you make? If you can find out where potential fans are already spending time online, you can work to create a presence in those spaces and turn new people onto your music. You can also monitor the hashtags and trends your potential fans may care about, and make an effort to join those conversations when you can!

One key aspect of making this work is authenticity. If you make a new account on a forum site or go spamming your bandcamp link in the comments of well-known artists’ posts, you may not get a lot of mileage from that approach. On the other hand, if you spend time in the communities you are targeting, engaging in conversations and getting to know how people communicate, the right time to share your work will present itself, and by that time you’ll likely have already made some connections with people who will be interested in listening! It takes time, but it’s a strategy that can pay off.

Show Your Work

It goes without saying that you’ll want to share your music using any platforms you can. If you’ve got a personal account on social media sites, re-share your band’s posts there when you release new music.

But your sharing potential doesn’t begin and end with finished songs, you can also take advantage of social media to share photos, snippets of in-process work, and any other interesting moments from your musical journey (rehearsals, soundchecking before a show, silly moments in the studio, etc.) by giving fans a window into your creative process, you’ll create a heightened sense of investment from the people who are keeping up with you.

Team Up

Here’s a strategy that will help you grow your fanbase and create new connections in the musical world at the same time. If there’s a band (especially one based in the same city as yours) that you admire a lot, reach out and see about setting up a show with them! This will give you an opportunity to showcase your music to the other band’s fans, and vice versa.

This will also help you build your music scene rolodex. Other bands may know the booking agents for venues around town (or around the world), or who to reach out to when you want to go into the studio and lay down a polished release. They can also help introduce you to members of other bands you’ll want to collaborate with.

Music especially is a business built largely around relationships, and having friends and peers in the scene—finding your people, in other words—creates a sense of community and enriches your experience as an artist. Making these connections can also lead to unexpected opportunities down the road, but again, authenticity is key with these relationships. Make friends with another band because you love their music first and foremost, and good things will follow.

Send Emails

Although many bands connect with fans mainly through social media, there’s still no substitute for a solid email list that you can hit when you have new songs out, live shows to promote, or cool merch to sell. One of the reasons email is so important is because you don’t have to compete with the ever-changing algorithms found on social platforms, which dictate what posts get shown to whom.

With an email list, once your fans sign up, you can feel more confident that your messages will reach their inboxes. To get started, create your email database on an email marketing platform, then put a signup box on your band’s website! You can even offer cool perks like a free song download code or a sticker for signing up when you first launch. Having a tried and true way to reach out to fans will pay off time and again as you navigate your musical journey.

publish music 2022

Keep in Touch

Everyone with a creative streak has experienced the enthusiasm of putting something out there for the first time, followed by a slow and steady waning of interest as life continues on and we become engrossed in the next thing. With that in mind, you want to keep your presence in places your fans are seeking you out (i.e. your website, your email list, your social media pages) up-to-date and consistent. Got a social account that hasn’t been updated in a month? Fans may start to wonder if you’re still making music. Keep them engaged by posting consistently, even if you don’t necessarily feel like you have anything new and exciting to share. It’s never a bad time for candid rehearsal photos or reminders about your most recent releases. Commit to cultivating a strong presence on your platforms, and you’ll consistently grow your audience every time you post an update.

Now that you know how to build a fanbase from scratch, let us know what works for you and if you ever tried these methods!

🤫 #April27

We did it! We’ve wrapped another marathon Reg CF campaign with 966 new investors to boot and over $920K in commitments 🥳

With the campaign in the rearview it’s time we announced some competition winners. Congrats to @ClementCapo over on Twitter who wins one of our 400 exclusive Vampr OG Investor NFTs for sharing the campaign with their network!

Whilst we didn’t quite hit the $1M threshold to unlock the recording experience with Anthony Kilhoffer, we want to thank every single person who entered the competition and we are excited to reveal *right now* that every song we received has been forwarded onto the legendary producer for consideration 🔥

To those of you who are expecting perks (including NFT baseball caps from the first round), please bear with us over the next 4-6 weeks while we reconcile all campaign investments. Once we have finalized 100% of receipts you will receive a personalized email on how to redeem or collect your perks 😎

Thanks again everybody – we simply couldn’t do this without your support, belief and investment.

Here’s to the future – Josh & Baz ✌️

Over the past several months we’ve been approached by various major institutional investors in addition to entertainment companies listed on the New York Stock Exchange. We hoped to have something to announce before the campaign wrapped but it’s looking like we’ll have more news on that in the coming weeks and months…

What does that mean for you? This is Vampr growing up and further signals that this will be our last crowdfunding round before moving into significant venture capital and private equity territory.

So this it guys – last call!

Your final reminder – there are just three hours remaining.

To recap for anybody who needs that one last nudge, this is what Vampr has achieved up until now:

📈 1 million signups in 190 countries with 22% MoM revenue growth 

🚀 $3.3M raised from music industry execs, VCs, angels and 2500+ crowd investors 🦄 

🌎 7 million connections brokered to-date between aspiring young artists & industry professionals 

🎵 Our users have generated 62Bn streams on platforms like Spotify & TikTok, with $162M in royalties 

💸 $16.5 billion serviceable obtainable market, set to double over the next decade 

🚨 Projected Run Rate of $9M by Q4 2023 on current growth trajectory (not guaranteed) 

🏆 Award winning platform including Apple’s Best of the Year & Fast Company’s Most Innovative 2022 

📰 Featured in Forbes, TechCrunch & NASDAQ — investors include executives from Beatport, WMG & Sony

Just think, in the next three hours you can decide whether or not you can call yourself a Vampr shareholder and brag to your friends that you own a piece and helped fund the future of collaboration in the creator economy.

Here’s the link to invest for the final time – www.wefunder.com/vampr

See you in a few hours!

Josh & Baz ✌️

Back in January we highlighted our roadmap for the first half of the year in a post called Acquisitions and Academies. A month from now – at NOLA MusicTech conference – we’ll be delivering on those plans with the release of Vampr Academy – and believe me when I say it’s looking absolutely stunning!

Today I wanted to give you a sneak preview of our roadmap for the second half of the year.

I’m sure you’ve all heard about Web3? Today we’re excited to reveal that Vampr has plans to jump into the foray with tools that will allow our users to collaborate in the Metaverse. What does that mean? Imagine collaborating in real time with anyone around the world, cross platform and with no delay. That’s all we can say for now  🤫 This is also an area of focus to some very large companies and we’re strategically positioning ourselves as an early adopter.

The other major release for H2 will be the introduction of Vampr Marketplace. Data analysis has shown us that as many as 50% of people use Vampr to transact ie. “Let me buy one of your beats!” However the platform wasn’t built to facilitate these types of transactions in a safe manner. With Marketplace we can ensure the timely and reliable delivery of a service order while opening up a new revenue stream for the company.

Why does the roadmap matter? Because you guys are investing in the future of Vampr! It’s important to us that our investors have a say in the direction of the company and with only 2 days left to invest we felt it appropriate to share our vision with you today.

This is only the beginning, and look how far we’ve come.  The new expansion into the Metaverse is a whole new universe and I’ve never been more enthusiastic as to the potential.

I hope you’ll join us. Get on board at www.wefunder.com/vampr

This week Wefunder reached out to us to see if we’d record a 2 minute video highlighting all the incredible things we’ve been able to achieve since launching our first crowdfunding round about two and a half years ago.

Now, there’s only a few days left in our third round with Wefunder! So without further ado, let’s start the clock and see how many achievements I can get through in the next two minutes. Let’s go!

If you’re still on the fence, there’s only a few days left before we close the round! Don’t miss out – invest today at www.wefunder.com/vampr